Lync Voice UC Contact

Even a Telephone Lover Has to Like Unified Communications

October 09, 2013

Employees at Sonus Networks (News - Alert) have quickly become converts to the usefulness of unified communications (UC). One employee who had misgivings about the technology when it was first installed in Sonus in 2012 was senior principal product manager, Rich DeFabritus.

“The idea was to save the company money, but I was miffed that a telephone would no longer sit on my desk - I would now speak into a headset connected to my laptop,” noted DeFabritus in a recent blog post. “This is a bad idea, I thought to myself.”

That’s because DeFabritus grew up surrounded by the valor of the telephone network, his father an employee of Ma Bell.

“That loyalty turned fierce when Microsoft announced the launch of Lync in 2010, making the claim that the era of the PBX (News - Alert) was ‘over,’” he wrote. “To me, that was utter nonsense – there’s no way an application like Lync could ever surpass the capability and reliability of a telephone.”

Sure, he used the company’s IM client, and even would launch a VoIP session every now and then. But the technology was far from surpassing the good old telephone network, he thought.

But when Sonus began using Lync, his opinion evolved.

Part of the issue DeFabritus had with UC was that it didn’t compare with the quality of the phone network. Wide-scale adoption of SIP had not yet occurred, and the problem normalizing SIP messages to provide service assurance was not entirely resolved. But Sonus used its own session border controller technology to prioritize UC communications and ensure they were reliable. This set the scene for Lync and the benefits that come from UC.

“The SBC is a device more commonly associated with security, protecting a network and/or devices from malicious attacks or toll fraud,” wrote DeFabritus. “They have evolved to provide more advanced capabilities like transcoding and encryption processing, policy and routing intelligence, and media services – all of which create an environment where Lync can thrive.”

When he had the opportunity to use Lync, coupled with the reliability that came from the Sonus SBC, it was clear that Microsoft (News - Alert) was right about the future being owned by UC and not the traditional telephone network.

“I now have a single interface for voice, messaging, and video conferencing.  I can collaborate with co-workers and external contacts from anywhere – whether on the road, at home, or in the office,” he explained. “I get federated presence with others using Lync, so I know if they are available, away from their desk, out of the office, etc.  I can conduct business from my mobile device with the associated Lync client seamlessly – which is great for conference calls if I can’t access my laptop (in an airport or if I am on foot).”

All in all, he’s now seen the light. While he grew up a fan of the telephone network, he’s now a convert to UC.

He’s not the only one; businesses large and small are discovering that unified communications is the right tool for the mobile age.

Edited by Rachel Ramsey

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