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Leveraging the Value of SIP, SBCs and Lync-Real-time is Profit and Productivity Time

June 16, 2014

For several years the saying, “Real-time is the only time,” has become an organizational mantra.  In fact, in what I have called “The Age of Acceleration” —where the only constants are change and the pace at which it is increasing—even real-time sometimes is viewed as being too slow. This is why so much attention is being paid to analytics and big data as enterprises try to stay ahead of the curve.

The challenge for entities large and small is having an information and communications infrastructure that is adaptable. It requires being able to deliver operational excellence in an era where doing more with less is paramount, and where enhancing the quality and speed of internal and external interactions (aka the customer experience) is a competitive necessity.

An important tool in meeting the objectives of speed and improved experiences is unified communications (UC).  While UC has been around for several years, various issues have until recently held back its adoption, but the realities of the modern workplace and competition have turned it into a competitive necessity.  Plus, the good news is that use cases now abound of leading edge companies taking UC to the next level with compelling results.

However, getting to a state-of-the-art infrastructure that can deliver is often times easier said than done. That said, enterprises looking to optimize the value of UC should be implementing Session Initiation Protocol (News - Alert) (SIP) though the introduction of Session Border Controllers (SBCs) as the key to developing a flexible, cost-effective infrastructure capable of supporting real-time communications, a mobile workforce and multimedia collaboration from everywhere and at anytime, seamlessly and securely.

While SIP can save enterprises up to 80 percent on their telecom operating costs, real-time media such as Microsoft (News - Alert) Lync Voice and video are much more sensitive to delay and quality issues, both at the core and the branch. This is where SBCs come in, since they are specifically designed to secure these real-time communications through encryption, authentication, protection, while providing additional functionality such as call routing, policy enforcement, signaling interoperability and media transcoding.  In short, the path to optimized operational performance and improved interactions is through the combination of SIP, SBCs and Microsoft Lync.

If you are interested in the details of how this combination can be employed by your organization to increase profits and productivity, the webinar, “SIP, SBCs and Lync - The Knockout Punch for Productivity and Profitability,“ to be held Thursday, June 19, 2014 at  11:00 a.m. EDT/ 8:00 a.m. PDT is one to put on your calendar for participation. 

Join Kevin Isacks, Vice President of SBC Development, Sonus SBC Business and Erik K. Linask, Group Editorial Director, TMCnet as they detail the enormous value of the SIP, SBC and Lync combination and how it:

  • Reduces telecom operating costs
  • Goes beyond security on communications to secure communications
  • Literally enables your organization to optimize the value being SIP-enabled can provide.

The speed at which changes are impacting every aspect of how you do business and your customers interact with your organization are only going to increase. As noted, the combination of SIP, SBCs and Lync can not only help you stay current but also be prepared for whatever comes next.

Edited by Maurice Nagle

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