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CallTower Taps Voxbone to Provide its Microsoft Lync Connections

September 17, 2014

A unified communications (UC) service can really only go so far without the ability to connect, and in many cases, that calls for a connection to the public switched telephone network (PSTN). Recently, CallTower looked to get in just such a connection to the PSTN for its CallTower Complete 2013 for Lync service, and when it needed such a connection, looked to Voxbone (News - Alert) to do the job.

As part of the agreement between the two companies, Voxbone will not only provide a variety of mobile, toll-free and geographical numbers across more than 50 countries, but Voxbone will also offer up number portability from over 35 countries that need to migrate enterprises with traditional public branch exchange (PBX (News - Alert)) and integrated services digital network (ISDN)-based service.

Voxbone is, at last report, the recognized leader in the field when it comes to providing inbound session initiation protocol (SIP) trunks throughout the world. It's also the only such firm that has a certification for Microsoft Lync 2013, and since CallTower (News - Alert)'s system works so closely with Lync, it makes a particular note of sense for CallTower to turn in Voxbone's direction. It certainly helps that Voxbone can also have its local telephone numbers serve not only as SIP  trunks, but also as dial-in numbers for audio conferencing systems or even as international phone numbers for contact centers using Lync.

The market itself, meanwhile—according to a recent industry report—shows that the CallTower / Voxbone project will be in brisk company. The unified communication as a service (UCaaS) market is set to reach $23.34 billion in 2019, up from $13.1 billion in 2014. That's nearly double, and an impressive gain by any standards. Driving this impressive growth is the combination of Microsoft (News - Alert) Office 365 and Microsoft Lync Enterprise Voice, and with CallTower proving a major force in the field of voice-enabled Lync solutions, it had a lot to its credit already. CallTower's CEO and president, Bret England, offered up some comment explaining the move to bring in Voxbone, saying “As our customer base and partner network grows, demand for expanding our UC services internationally has grown. Three elements made us choose Voxbone as a partner to achieve this: its Lync 2013 certification, its reputation for providing high quality services, and its real-time provisioning capability.”

The combination of a major name in Lync solutions and a major name in inbound SIP trunks makes for a terrific one indeed, especially in terms of a global expansion project. With the market showing signs of huge growth in the next five years, CallTower would likely want to position itself in advance to take part in that growth. Bringing in Voxbone, who can operate in several different locations should help CallTower make a better push on the international market—a development recently seen when CallTower brought IP services to Australian and Chinese markets.

When a market is poised for the kind of growth the UCaaS market is, it's easy to see why CallTower is interested in capitalizing on such a market. It's just as easy to see why CallTower took an interest in Voxbone to help provide that last crucial link. Therefore it's a pretty safe bet that CallTower's push on the market will end quite well for the company, and clear the way for a major new star to shine in the UCaaS firmament.

Edited by Maurice Nagle

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