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AVST Announces New Microsoft Lync Integration

September 25, 2014

Unified communications software company Applied Voice & Speech Technologies (AVST (News - Alert)) has announced its new direct IP integration with Microsoft Lync 2013 for its CX-E UC platform.

The new IP integration allows businesses to more fluidly migrate their call control infrastructure to Lync. This comes in response to Lync’s recent growth in market share and PBX (News - Alert) losing ground at the same time, where companies will either use Lync solely or at least integrate it with its existing PBX infrastructure. “Lync 2013 becomes more viable as a PBX replacement with AVST's CX-E,” commented Dave Michels, Senior Analyst at Wainhouse (News - Alert) Research on the current state of Lync.

“One of the biggest considerations when deploying Lync as a standalone solution is that many customers do not want to store voicemail messages in Microsoft Exchange for confidentiality or compliance reasons,” he added. “CX-E offers alternatives for voicemail storage while still offering a variety of mobile, web and desktop client applications.”

Some of the new applications introduced by AVST include Enterprise-class Voicemail, Personal Assistant, Call Center, and Interactive Voice Response (IVR) and Notification.

Moving over to Microsoft Lync is a big step for the company and part of a wider trends, says, AVST President and CEO Hardy Myers (News - Alert), which will prepare the business for forthcoming years.

“Our corporate objective is to remain at the forefront of the major UC market trends by delivering the broadest interoperability on the market and developing UC applications that provide next generation communications capabilities for our customers while providing a bridge to their digital future. Our new integration to Microsoft Lync is the next step in this ongoing process,” he says.

AVST, based in Orange (News - Alert) County, California, with offices across the U.S. and in the U.K., has been in business for over 30 years providing software UC.

Edited by Maurice Nagle

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