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Lync Voice UC Week in Review: New Hires, Lync Certification, and New Product Releases

October 04, 2014

This week Microsoft (News - Alert) Lync-based news showed off a new hire at a global communications company, a new addition to the Lync 2013 family with a recent certification, and the release of several new products in the field of business communications.


Communications company Sonus announced this week that it has hired Michael Swade as its new senior vice president of worldwide sales and marketing. In addition to his previous roles at Sonus as the vice president of sales and interim vice president of worldwide sales, it was reported that he will bring 20 years of technology and communications experience to his new position. This will surely help the company evolve along its journey through virtualization product creation, and this week Sonus released its software-only Diameter signaling controller. Sonus has previously indicated to TMC (News - Alert) that some of its customers would only purchase products if they worked on their hardware of choice, but the new virtualized product allows companies to become more flexible by not locking in components to any one piece of hardware.

Another product released this week comes from Sonian. It said that its new product can effectively retrieve Lync instant messages with speed. This can help businesses effectively find conversations that are necessary for essential business audits or any other operations. The Sonian product works by capturing and indexing instant message data within the cloud, and IT heads can manage the software to create cloud-based archives that are easily searchable by dates, keywords, or other specified metrics. The company claims that the software can find conversation within seconds, that it attaches a time stamp and date to every conversation, that messages are securely stored in the cloud, and that users can export messages to several formats for various alternate uses.

Clarity (News - Alert) Consulting has also released a new product with its update to version 3.2 of its Clarity Connect software that integrates with Lync and Salesforce and route calls based on customer service agent skills, languages agents speak, and levels of agent expertise. With Clarity Connect, agents can take calls from anywhere and that agents can find Salesforce information through an on-screen popup that can save agents steps and therefore can save them time. The company also claims that its Quick IVR feature can allow managers to modify their interactive voice response systems to reach the correct agents more often, and as a result, they can do away with scripts that would otherwise have been necessary to properly route calls by determining customers intentions.

Finally, in Lync news this week, G12 Communications has received Microsoft Lync 2013 qualification for its SIP trunking product, G12 SIP Trunking. Rick Coma, the CEO of G12 Communications, said the certification means that the company's product has passed a comprehensive test that validates its ability to cover PSTN integration and call flow. It should allow G12 to assure its customers that it can work properly with Lync and that pairing the two will not only be without error, it could also be beneficial to their overall operations.



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